Following on from the success of previous years the Council of Regional Chairman have decided to build further on this and have agreed to designate Saturday 5th August 2017 as The National Celebration of Stitch. They would like branches to mark this day, or one near to it, by persuading their members to go out and meet the public. The Council would like to suggest Capability Brown as a theme, and in order to tie in the two initiatives, the national theme would be based around trees, leaves and landscapes. Attendees could be encouraged to stitch a leaf, A5 size, and further work could then be done to combine these into a design for display.
This is a day to go out and meet the public. It might be possible to add it to your Capability Brown project, so do not try to be too organised as many people find talking to someone behind a table intimidating. It might not be possible to arrange to do anything on the Saturday due to circumstances. Please do not let the momentum go by, consider choosing another day or attaching it to another event
Last year many branches arranged some successful events, let's build on this.
Do not underestimate publicity We will be sending out a press release which can be followed up by contacting local papers. If they do not turn up to your event, consider writing your own report and sending it to them together with photos. They are often looking for “Fillers” in August. Local radio and Local business web sites often have a “What’s on” section. They like helping Charities. Don't forget your local Mayor or MP and invite them to pop along to your event. (They want the publicity too)
Emblazon it across your web site or Blog not a few small words on the dairy page.
If where you are holding your event has a web site ask for your event to be included.
Remember to add your event on the Guild's web. You can do this by logging into you branch and filling in the section “Add an Event” under branch events.
Please do not underestimate the social media. Many regions, branches and members have facebook and Twitter accounts also invitations to a prominent people can often bring their own publicity especially if you can harness a celebrity with their own twitter following.
To assist the Guild is designing two new posters these will be available on the members' section of the Guild Website for local 'customisation'. We have the opportunity to utilise the website/ publicity facility of the Capability Brown Festival organisers to help us market this event but this is only be possible if there are 100+ participating branches.